Hyundai Tucson SUV India launch likely to get delayed

The overwhelming response for the Creta that was launched in July 2015 in the domestic market had prompted Korean car-maker Hyundai to fast-track the launch of its other SUV, the Tucson. Hyundai showcased the third generation of the Tucson SUV at Auto Expo 2016 and confirmed its launch during the upcoming festive season. Emerging reports, however, indicate that the company is deviating from the launch plan.

The launch of the Tucson India will now take place only by the end of the year, according to a report in Overdrive. The delay will give the company sufficient time after the launch of the new Elantra, which is scheduled for market entry in August. Hyundai's marketing and sales team will be better able to focus on the Elantra if the Tucson SUV launch is delayed.

Hyundai had sold the first generation of the Tucson during 2005-2010, but it was discontinued due to poor sales owing to steep pricing. It was reported that Hyundai is being careful about the pricing of the SUV this time, with the expected price ranging between Rs. 15 and Rs. 20 lakh. At that price point, it will be a tough rival for Mahindra XUV500.

The third generation of the Tucson comes with the Fluidic 2.0 design philosophy of Hyundai. The face of the SUV is dominated by the signature hexagonal grille in chrome, flanked by LED headlamps. Unlike the Creta SUV, which features a boxy design, especially at the rear, the Tucson has more rounded body panels. The SUV is built on a new platform that offers larger cabin space, according to the company.

For India, the Tucson will be sold only in diesel powertrain. Hyundai is expected to employ a 2.0-litre diesel engine that develops two states of tune -- 135bhp and 180bhp. The engine will be offered in six-speed manual and automatic transmission options.