HTC, on Tuesday, slashed the prices of two of its newly-launched smartphones, Desire 728 and Desire 626 dual SIM variants, in India, in a bid to attract more buyers. With the new retail price in effect, the Desire 728 costs Rs 16,990 and the Desire 626 is available for Rs 13,990, ET reports.
Both smartphones were launched only last month and the company has already cut down its price. While the retail price is officially set by the company, online price for HTC Desire 728 appears to be much lower. The mid-range smartphone is listed for Rs 14,875 on Flipkart, while it was launched for Rs 17,990 last month, which is a significant discount for serious buyers.
HTC launched its Desire 728 in India on 8 January. The handset carries forward the company's signature deisgn and offers reasonable specs and features to justify the price tag. It has a 5.5-inch HD IPS display, 13-megapixel rear-facing camera with LED flash and a 5MP front-snapper. The Desire 728 is powered by a 1.3GHz octa-core MediaTek MT6753 processor, which is paired with 2GB RAM and 16GB memory that is expandable up to 2TB.
HTC Desire 728 packs a 2,800mAh batter for up to 21 hours of talktime and gets HTC's signature BoomSound technology along with Dolby Audio for optimum sound quality.
For shoppers, alternatives to HTC Desire 728 are OnePlus X, OnePlus 2, Meizu MX5, Lenovo K4 Note, LeEco Le 1s, Huawei Honor 5X and Moto X Play.
HTC launched the Desire 626 just last week and the price cut comes as a bit of a surprise. In terms of specs, it is identical to the Desire 728 smartphone but in a toned-down package. It has a 5-inch HD display, 13MP primary camera with LED flash, 5MP front snapper, and 2,000mAh battery. The Desire 626 is powered by a 1.7GHz MediaTek octa-core processor, 2GB RAM and 16GB expandable storage up to 32GB.
Both handsets support 4G LTE and have dual SIM options.
