"Dilwale"-"Bajirao Mastani", "Raees"-"Sultan" and "Prem Ratan Dhan Payo"-"Ghayal 2" are films that share release dates, and the makers are in no mood to change them. Latest to join the bandwagon are Hrithik Roshan's "Mohenjo Daro" and Akshay Kumar's "Rustom".
On the 'Khiladi' star's 48th birthday, he announced his next with Neeraj Pandey on Twitter. "Thrilled 2 announce Neeraj Pandey & I are collaborating 4 a romantic thriller #Rustom releasing on Aug 12,2016!Hoping 2 be 3rd time lucky :)," he tweeted.
What's interesting to note here is, I-Day 2016 weekend was blocked by Ashutosh Gowariker's "Mohenjo Daro" many moons ago. Only time will tell if any one of them will re-schedule the dates or make it to be another clash.
Meanwhile, trade experts spoke to Absolute India News saying how the business may take a hit but there are a limited number of national holidays and thus, avoiding a clash is impossible.
"I agree with the fact that this might eat into each other's business but due to limited number of release dates, you cannot avoid clashes in today's times," trade analyst Taran Adarsh told the popular daily.
Exhibitor-distributor Akshaye Rathi further added how people will watch the film they want to even if there were another film running in the near-by theatres.
"There are only 52 Fridays out of which 10 are holidays, so everyone wants to capitalize on the national holidays. Also, with so many multiplexes there is room for at least two movies in a day. Last year, Bang Bang and Haider were released on the same day and both did well," Vajir Singh, Editor, Box Office India, was quoted as saying.