Honda Cars Posts Highest Ever Monthly Sales; Registers 83 Percent Increase in March

Honda Cars India registered the company's highest ever monthly sales in March, 2014, recording 83.4 per cent increase in its domestic sales at 18,426 units.

Honda, the country's fourth largest company has been riding high in the domestic market for the past few months .The Company sold 18426 units in March, as against the 10,044 units in the corresponding month last year. In March, Honda sold 1,456 units of its small car Brio, while its Amaze and City offerings stood at 7374 and 9518 respectively. Beside this, Honda sold 78 units of its sports utility vehicle (SUV) CRV.

 "We are thankful to our customers for the great response we have achieved from them for our two big launches of Amaze and All New City during the past financial year. The year also witnessed our entry into the diesel segment with i-DTEC diesel engine technology which has received an overwhelming response from the market," said Jnaneswar Sen, Sr. Vice President, Marketing and Sales, sharing the joy of clocking the highest sales figure.

During the fiscal 2013-14, the company reported 83 per cent increase in sales at 1,34,339 units as against 73,483 units during the previous year. Honda which currently has 170 dealerships in 107 cities is planning to expand its dealer network in tier 2 and tier 3 cities in coming months.

"We will increase our dealer network by 35 per cent this year by reaching out to more tier 2 & tier 3 markets which will be instrumental for our growth," Sen added.

Honda is also speculated to launch it's much anticipated Mobilio and Jazz in the sub-continent market in near future.The Company is also planning to increase the prices of its vehicles in India from April. However, the quantum of the hike is yet to be announced.