Helicopter Eela box office collection day 1: Kajol's film kicks off on poor note

Kajol starrer Helicopter Eela ended its first day at the box office with an extremely poor collection. The film's occupancy rate at the theatres was very low in the morning, and showed minimal improvement even during the evening shows.

Helicopter Eela released alongside two other Bollywood films – Tumbbad and FryDay. However, it is the Kajol starrer, which has the highest hype around it comparatively.

The family drama reportedly witnessed a low occupancy of around 10 per cent at the Indian box office on day 1. Helicopter Eela collected Rs 60 lakh on day 1 at the domestic market, according to trade analyst Sumit Kadel.

It is an extremely disappointing start for a film that marks a comeback for Kajol. It will be interesting to see if the movie witnesses any growth over the weekend.

Apparently, it is last week's Andhadhun that has badly affected the opening collection of Helicopter Eela. Andhadhun, which was released last Friday, remained strong at the commercial circuits on Friday, collecting around Rs 3 crore.

Directed by Pradeep Sarkar, Helicopter Eela is a light-hearted film, showcasing the ups and downs in a mother-son relationship. While Kajol plays the mother, Riddhi Sen is seen as her college-going son.