"Hate Story 3", starring Sharman Joshi, Zareen Khan, Daisy Shah and Karan Singh Grover, is all set to turn profitable, with its Friday opening box collection raking in Rs 9.72 crore, as against an investment of Rs 13.2 crore, of whoch Rs 6.5 crore is the budget and the advertising and printing costs are Rs 6.7 crore, according to trade analyst Taran Adarsh.
#HateStory3 has cost ₹ 6.5 cr make. Plus, ₹ 6.7 cr for print + advertising. Total cost: ₹ 13.2 cr... SUPER HIT in terms of economics.
— taran adarsh (@taran_adarsh) December 5, 2015
Despite an ordinary star cast, #HateStory3 takes a FANTASTIC start. Fri ₹ 9.72 cr. Should recover costs in opening weekend itself!
— taran adarsh (@taran_adarsh) December 5, 2015
The threequel, released on 4 December, has got a much higher screen count than "Hate Story" and "Hate Story 2". While "Hate Story" released in 1,078 screens and "Hate Story 2" in 1,955, "Hate Story 3" is being shown on 2,690 screens.
The good run at the box office continued on Saturday as well.
#HateStory3 continues its GLORIOUS march. Fri 9.72 cr, Sat 8.05 cr. Total: ₹ 17.77 cr. India biz.
— taran adarsh (@taran_adarsh) December 6, 2015
The movie is from the production house Super Casette Industries, which aspires to be a "$200-million entertainment super-power in the near future".
As Taran Adarsh says, "Hate Story 3" is "super hit in terms of economics".
#HateStory3: Skin show + good music + engrossing plot + popular brand + right economics = Winner at the BO.
— taran adarsh (@taran_adarsh) December 4, 2015
"Tamasha", starring Ranbir Kapoor and Deepika Padukone, released on 27 November, may not have been as successful at the box office, with its first week collection at Rs 53.46 crore in India.
#Tamasha Fri 10.94 cr, Sat 13.17 cr, Sun 14.12 cr, Mon 5.07 cr, Tue 4.07 cr, Wed 3.32 cr, Thu 2.77 cr. Total: ₹ 53.46 cr. India biz.
— taran adarsh (@taran_adarsh) December 4, 2015
Salman Khan starrer "Prem Ratan Dhan Payo", or PRDP, also did well at the box office, collecting Rs 400 crore worldwide, according to Adarsh's tweet on 1 December.
#PRDP to cross ₹ 400 cr gross worldwide today. India ₹ 207.4 cr till Mon [₹ 305 cr gr] + Oseas $ 14.2 mn [₹ 93.7 cr gr]. Total: ₹ 398.7 cr.
— taran adarsh (@taran_adarsh) December 1, 2015
What does this mean for the two listed firms — Eros International Media and Balaji Telefilms?
Eros International Media
The company would be hoping to mint money at the box office with its "Bajirao Mastani", starring Ranveer Singh, Deepika Padukone and Priyanka Chopra, and releasing worldwide on 18 December.
Eros International and Sanjay Leela Bhansali's "Bajirao Mastani" will also have Tamil and Telugu versions. The objective behind the two versions is to "reach out to a wider audience base in the south markets".
The company expects a gross collection of Rs 250-300 crore from "Bajirao Mastani", NDTV Profit quoted Maybank, a brokerage, as saying.
Eros International is the global distributor for the movie.
The media house has also announced two upcoming movies, "Shivaay" starring Ajay Devgn and Sayesha, and "Sarkar 3", featuring Amitabh Bachchan and Abhishek Bachchan.
A dampener could be the release of "Dilwale" starring Shah Rukh Khan, Kajol, Varun Dhawan, Kriti Sanon.
The movie, directed by Rohit Shetty and produced by Shah Rukh Khan's wife Gauri Khan, will be released on 18 December, 2015, to clash with "Bajirao Mastani" at the box office.
"Dilwale" will be distributed by Red Chillies Entertainment (RCE), SRK's production house, its first venture in film distribution, according to IANS.
"Dilwale" stars have been actively promoting the film, including appearances on reality shows like "Bigg Boss 9" and "Comedy Nights With Kapil", the show hosted by Kapil Sharma.
Eros International earned a net profit of Rs 90.3 crore in the second quarter, ended 30 September, 2015, up 80% from Rs 50.1 crore in the year-ago period. Its revenues doubled to Rs 504.91 crore, up from Rs 239.90 crore in the second quarter of 2014-15.
Yet, the stock has barely seen any impact ever since it declared its results on 10 November, when the stock closed at Rs 256.05. It plunged to Rs 203.75 on 17 November. The stock closed at Rs 256.15 on 4 December.
Balaji Telefilms
Balaji Telefilms has also listed "Kya Kool Hai Hum 3", "Udta Punjab" and "Great Grand Masti" as its upcoming releases. "Udta Punjab" features Shahid Kapoor, Kareena Kapoor and Alia Bhatt. The firm has also announced "Azhar", a biopic, expected to be released in the first quarter of the 2017 fiscal.
The company reported a net profit of Rs 7.28 crore for the quarter ended 30 September, 2015, on a consolidated income of Rs 55 crore, as against a net loss of Rs 7.57 crore in the corresponding period last year.
The stock closed at Rs 137.40 on the BSE on Friday, 4 December. It has gone up from Rs 115 on 9 November, the day the results were announced.
Eros International Media's and Balaji Telefilms' movies doing well at the box office are bound to lift their topline and bottomline, which could result in their share prices spurting at stock exchanges in the coming weeks and months.