The opening day box office collection of Saif Ali Khan's "Happy Ending" wasn't happy at all. The film had an average occupancy on day one and it minted approximately ₹4 crore from domestic box office.
"Happy Ending" features Saif, Ileana D'Cruz and Govinda in the lead roles. The film got mixed reviews from critics, but audience appreciated it.
However, the same wasn't reflected in its business. Despite having a positive word of mouth, the opening day collection remained low.
The morning shows occupancy was low and it did not show much growth in evening and night shows. The first day total of the film is in the same range as Deepika Padukone and Arjun Kapoor's "Finding Fanny" despite the Saif starrer having a wider screen count.
The film is mostly being targeted at urban centric audiences and hence it performed well at multiplexes compared to single screens. Mumbai, Delhi, Bangalore, Pune and other metro cities performed better than other circuits.
The film might do well during the weekends, but the poor opening day collection will affect the final first week total.
The first day earning of "Happy Ending" is worst than Saif's last released "Humshakals". Sajid Khan's directorial comedy film featuring Saif and Riteish Deshmukh had received negative reviews and word of mouth, but still the film managed to earn ₹12 crore on day one.
Trade experts, exhibitors and distributors on Friday said that the overall occupancy of the film is very disappointing.
"#happyending is good at sme parts, bt overall dissapoints, weak direction by raj&dk, Govinda & saif both are ok bt nt exclnt.." Rohit Jaiswal, owner of RJ Films, Exhibitor and distributor from Kolkata, tweeted.
"Multipx aprx 20%, single scrns 12% avg ocuupancy fr #happyending, sala ye november mahina rula dega humlogo ko no sale, all exibitrs in loss," he tweeted.
