Gucci has been receiving a lot of criticism for one of the products that has been seen as a product of racism rather than of a fashion.
Balaclava knit top by Gucci. Happy Black History Month y’all. pic.twitter.com/HA7sz7xtOQ
— Rashida (@fuckrashida) February 6, 2019
The product - a 'balaclava jumper' to be precise - has received a lot of flak on Twitter. Users have complained that the jumper tries to show a black face. The design has also been done in a manner that makes you look like those in cartoons, that used to demean black people, with big red lips.
Ever since the spark of outrage, Gucci has apologised for the product. They have stressed on the point that they support diversity. "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make."
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
— gucci (@gucci) February 7, 2019
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
The 890 dollars jumper has been removed from Gucci's website. If went to the archive section, it can be found that the item was last on the shelf in January. The jumper is still available on Spring.
The jumper was from the Fall Winter 2018 season. On Spring website, the collection has been described as something that," 'reflected the stark environment of an operating room, emulating the theme of the collection where reconstructing materials and fabrics created a new identity... Inspired by vintage ski masks, multicoloured knitted balaclavas walked the runway, adding a mysterious feel to this collection. This knit top combines the accessory with the ready-to-wear collection."
Now I understand why Jeffree Star stans Gucci. https://t.co/xk1k4Yge1i
— Prizzilla (@prizzillla) February 6, 2019
Despite, removing it from the website many people have been able to download pictures of it and circulated. They have all accused the fashion company of downplaying the severity of blackface. Though some feel it has been designed in that manner to honour Black History month, but the item had already been showcased prior that.
Twitterattis has even found a mask that matches the jumper and that seems to be last Bolt on the coffin.
can y’all stop supporting @gucci already. this blatant racist marketing is absolute fuckery nor is it “trendy” or “cool”. Shop elsewhere. pic.twitter.com/D7zzxu8z5I
— Daniel Preda (@MisterPreda) February 6, 2019
The controversy comes after horrifying blackface and lynching images from North Carolina Democrat Roy Cooper's yearbook emerged.