Google has updated its webpage and slightly restructured its logo recently.
The newly updated logo arrives just a month after the announcement of its new parent company. In fact, since July, Google has been undergoing some major restructuring, although users can just see the revamped Google logo.
However, the change in the logo marks an important time in the company's growth, among a lot of things, and here are a few details that everyone should know about the latest changes made to the Google logo:
[Plus, there are a few Easter Eggs also embedded into the logo, but we shall talk about them later]
A Special Google Doodle
As expected, Google made use of its popular Doodle platform to make the new changes. The doodle service is present in almost every country in the world, and is probably the best way to notify people about the changes. The doodle put up an animation showing the old logo, a hand appears and wipes it off, making space for the new one.
A Splitting Image of the Parent Company
If you notice carefully, you will see that the new logo has been created in a sans-serif typeface, which isn't really different from Google's new parent company Alphabet. According to Google CEO Larry Page's August blog post, "Google is not a conventional company. We do not intend to become one." And the new logo actually demonstrates that sentiment. The company later wrote, "Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we're changing things up once again."
The Original Logo was Designed by Ruth Kedar
For the revamped logo, Google says that since the days of the first Google logo, back in 1998, it has been constantly evolving. In case you didn't know, the original logo was designed by Ruth Kedar. She explained: "It was playful and deceptively simple. The design subtle as to look almost non-designed, the reading effortless. The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the "I am feeling lucky" link. The texture and shading of each letter is done in an unobtrusive way resulting in lifting it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it."
Stay tuned for more updates!
[Source: HEAVY]
