Ford India sales rose 15.86% in April

American automaker Ford India posted a growth of 15.86 percent in its total sales at 16,470 units in April 2016 as against 14,215 units in the corresponding month last year.

The company said its domestic sales witnessed a growth of 32.44 percent to 6,531 units against 4,931 units during the same period last year. Ford's exports also grew 7.06 percent to 9,939 vehicles compared to 9,284 units in the same month last year.

"Our three-pronged brand transformation strategy based on introducing products that customers want and value, addressing the cost of ownership perception and delivering a differentiated customer experience continues has enabled us to deliver above industry growth rate," Press Trust of India quoted Anurag Mehrotra, executive director of marketing, sales, and service at Ford India, as saying in a statement.

French car-maker Renault also witnessed record high sales of 12,426 units in April, registering a growth of 211 percent over the 4,001 cars it had sold in April 2015. 

Sales of Maruti Suzuki, India's largest car-maker, were up 16.2 percent from 100,709 cars in April 2015, while the exports witnessed a drop of 13.7 percent to 9,524 units.

Hyundai Motor India's domestic car sales increased 9.7 percent to 42,351 units in April 2016 as against 38,601 units a year ago. However, exports fell 6.5 percent to 12,069 cars from 12,904 units in the same period last year. The company reported a 5.7 percent growth in total sales to 54,420 units in April.