Facebook Messenger is likely to allow advertisements in the second Q2 2016, according to a leaked document available with TechCrunch.
The document says businesses will be able to send advertisements as messages to people who have contacted a particular company. It is the people who have to start a message thread where ads will later subsequently be sent.
TechCrunch also revealed of Facebook's URL short link — fb.com/msg/ — which will enable its users to open a chat thread instantly. The tech giant has confirmed to TechCrunch that this link exists. However, International Business Times India could not reach the URL, instead landing on a page with the message: "Sorry, this page isn't available."
When pressed about the Messenger ads, Facebook told TechCrunch: "We don't comment on rumour or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type."
Facebook Messenger is a popular messaging app that has not been monetised directly. It reportedly has 800 million monthly active users.
The report predicts the following might be delivered through Messenger ads:
- Product launch announcement.
- Flash sale, free gift and other promotional announcements.
- New video, GIF created by brands.
- Follow-up reminders on a particular product on its availability or cost.
