DSK Benelli sets up new dealership in Coimbatore

DSK Benelli opened a new showroom in Coimbatore on Friday, April 22. The showroom, located at 14, Nehru Stadium, VOC Park, will reportedly showcase the entire range of the models of Italian Superbiking brand Benelli available in India.

Benelli's current India portfolio includes the TNT 25, TNT 300, TNT 600i, TNT 600 GT, TNT 899 and TNT R, ranging from Rs. 1.77 lakh to Rs. 12.07 lakh. The showroom has reportedly started accepting bookings and is expected to commence deliveries soon.

"It gives us immense pleasure to be associated with 'Super Agencies'. Keeping in mind the global standards, we are also glad to announce that all the DSK Benelli showrooms across India including DSK Benelli – Coimbatore, meet the International CI standards of Benelli global showrooms. Our main focus is to align DSK Benelli's presence across all strategic locations in order to generate strong brand eminence and Coimbatore in that respect, is one of those key markets. The dealership will not only act as a platform to sell motorcycles but also a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian biking legend," said Shirish Kulkarni, chairman of DSK Motowheels, in a statement.

DSK Benelli, which is currently in expansion mode, is planning to open 35 showrooms by the end of this year in the country. The company currently has 17 showrooms in India including the Coimbatore one. DSK Benelli had unveiled four bikes at the Auto Expo 2016 in February — the TNT Naked T-135, BX 250, Tornado 300 and the TRK 502. The company is expected to launch these models in India in the coming months.

DSK Benelli India range (Ex-showroom, Coimbatore)

TNT 25 – Rs. 1.77 lakh

TNT 300 – Rs. 3.08 lakh

TNT 600i – Rs. 5.51 lakh

TNT 600 GT – Rs. 6.11 lakh

TNT 899 – Rs. 9.7 lakh

TNT R – Rs. 12.07 lakh

[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]