Digital India: Here is why Narendra Modi, Mark Zuckerberg and others have changed their Facebook profile photo to tricolour

Social media users might be wondering why Indian Prime Minister Narendra Modi and many other celebrities have changed their Facebook profile picture to a tricolour filter. Interestingly, even Facebook co-founder Mark Zuckerberg has changed his profile photo using a filter.

"Thanks Mark Zuckerberg for the support. I changed my DP in support of the efforts towards a Digital India," Modi posted on Facebook.

'It was a mistake by engineer', Facebook clarifies on Digital India-Internet.org profile photo issue

In response to the post by Indian PM, Zuckerberg also changed his Facebook profile picture. "I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to the Internet and give people access to more services online. Looking forward to discussing this with Prime Minister Narendra Modi at Facebook today," he posted.

The aim of using the tricolour filter is to show support to India's "Digital India" mission.

However, it is being said that the motive behind the tricolour filter is "Internet.org – the free Internet that will kill Internet freedom and will hurt the start up ecosystem as well".

According to Nextbigwhat, the agenda behind changing the profile picture "is not to support Digital India" but project it as supporting Internet.org initiative.

Earlier, the social networking giant had came forward with a filter supporting the legality of gay marriages in the US.

Have you changed your Facebook profile photo with Rainbow Filter? Click here to know what social media users think about it