'Brahmotsavam' theatrical rights: Mahesh Babu's film to beat Pawan Kalyan's 'Sardaar Gabbar Singh' record

The overseas theatrical rights of Mahesh Babu's "Brahmotsavam" have been sold for a fancy price, which is bigger than that of Pawan Kalyan's Sardaar Gabbar Singh and SS Rajamouli's "Baahubali".

Superstar Mahesh Babu is one of the most popular Telugu actors in the international markets. Especially in North America, the actor has bigger fan base than other Tollywood stars. He has set an unbeatable track record with five of his movies like "Srimanthudu", "Aagadu", "Seethamma Vakitlo Sirimalle Chettu", "1: Nenokkadine", "Dookudu" crossing the mark of $1 million at the US box office.

His last outing "Srimanthudu" has raised the bar by collecting $2,882,809 at the US box office. It has become the second all-time highest grossing Telugu movie in the country after "Baahubali: The Beginning". Its huge success has created a lot of demand for the distribution rights of Mahesh Babu's "Brahmotsavam". There were reportedly several leading distribution houses in the race to bag its rights.

A leading overseas distribution house has come forward to shell out Rs 13 crore (around $2 million) over the international theatrical rights of "Brahmotsavam", according to Deccan Chronicle. The report suggests that the talks are currently on between the production house and the distribution house. If the deal is inked, this would be the highest price for the rights of a Telugu film.

The overseas distribution rights of the Telugu, Tamil and Hindi of "Baahubali" were sold for a whopping Rs 11 crore (Non Recoverable advance), according to Andhra Box Office. Leading distribution house iDream Media has acquired the overseas theatrical rights of Pawan Kalyan's "Sardaar Gabbar Singh" for Rs 10 crore with minimum grantee, claims another report.

However, "Brahmotsavam" is a big budget family entertainer, which is directed by Sreekanth Addala and produced by PVP Cinema. The movie is currently in the final leg of shooting. The makers are planning to release the film in theatres as summer treat on 29 April, 2016, three weeks after "Sardaar Gabbar Singh" hits the screens.