Box Office: Will Ranveer's 'Kill Dil' End SRK's 'Happy New Year' (HNY) Business?

The Ranveer Singh-Parineeti Chopra starrer "Kill Dil" will be released on Friday (14 November).

The romantic-action entertainer, directed by Shaad Ali of "Bunty Aur Bubli" fame, has created a positive pre-release buzz thanks to the film's impressive trailer and songs. The film promos have generated a huge hype. The film is backed by Yash Raj Productions.

"Kill Dil" has Govinda, Ali Zafar, Kader Khan and Rocky Verma in pivotal roles. The story revolves around two killers played by Ranveer and Ali. Things change when a bold and beautiful girl – Parineeti Chopra – enters their life.

Govinda will be seen playing mentor to the killers. The actor, who has done several comedy entertainers, will be seen in a negative shade in "Kill Dil." Parineeti Chopra will be appearing in a glamorous avatar, while Ali Zafar will also be seen in a role with negative shade.

Action sequences, bike stunts, one liners, Govinda's negative avatar, and the chemistry between Ranveer and Parineeti will be the highlights of "Kill Dil." The film will not enjoy a solo release but is likely to take good openings considering there are no other big films making it to theatres on the same day.

Ranveer is on a roll with back-to-back successful films like "Ram Leela" and "Gunday." While Ram Leela surpassed the ₹100 crore mark, "Gunday" fetched over ₹78 crore. It needs to be seen if "Kill Dil" impresses the audience and manages to enter the ₹100 crore club.

The film, which is expected to release in around 3,000 screens, is likely to affect the business of Shah Rukh Khan's "Happy New Year" (HNY). The SRK starrer had a fantastic run in its initial weeks at the box office, but the film's collections have considerably dropped in the last few days.

Although the film has crossed the ₹200-crore mark at the Indian box office, it has managed to achieve the feat a little late. SRK's last release "Chennai Express" entered the elite club in 15 days, while "HNY" has taken 19 days to achieve the distinction.

"HNY has been minting less than ₹1 crore a day in its third week at the box office. With the release of "Kill Dil," the film's screens are likely to get reduced. The SRK starrer will be surviving on less number of screens. It is expected to end its business this week or by the end of the fourth weekend, according to Koimoi.

While the heist drama is likely to surpass collections of "3 Idiots" soon, it is unlikely to surpass "Chennai Express" lifetime figures, which racked up more than ₹227 crore.