"Phata Poster and Nikla Hero" saw a big decline in its business on the first Monday at the domestic box office. The film witnessed a drop of 50 - 55 percent on the first day of the week when compared to Friday.
On Monday, the film collected ₹3.15 crore from theaters across the country. Now the overall figure of the film stands at ₹24.40 crore, which is way below the mark when compared to the production cost. The film was released in across 2000 screens in India and was made on a big budget of ₹40 crore.
"#PPNH Fri ₹ 6 cr, Sat ₹ 7 cr, Sun ₹ 8.25 cr, Mon ₹ 3.15 cr. Total: ₹ 24.40 cr," trade analyst and film critic Taran Adarsh tweeted.
The buzz surrounding the film was very strong before its release, but it failed to convert the same into figures at the box office. The opening weekend figures of Shahid Kapoor and Ileana D'cruz starrer remained below average and on Monday it had drastic fall.
The film that also features Salman Khan in special appearance will find it difficult to earn the production cost from its first week run.
"The Lunchbox", released along with "Phata Poster Nikla Hero", has also witnessed a slight drop in its earnings on the first weekday. On opening day the film had managed to rake in ₹1.25 crore and on first Monday the film raked in ₹1.15 crore.
"#TheLunchbox Fri ₹ 1.25 cr, Sat ₹ 2.60 cr, Sun ₹ 3.25 cr, Mon ₹ 1.15 cr. Total: ₹ 8.25 cr," Taran Adarsh tweeted.
Released in limited screens of 400, the business of Ritesh Batra's film grew by over 120 per cent during the end of the first weekend. Made on a budget of just ₹5 crore, the film in four days accumulated more than ₹8 crore. The film features National Award Winning actor Irrfan Khan and newbie Nimrat Kaur in lead roles.
"The film's music was appreciated but the promotion didn't work for the film. The Lunchbox has done well. It will translate into good numbers for satellite rights as well. It is impressive for a film that was made on a budget of approx ₹5 crore, including publicity and promotion," trade analyst Amod Mehra told Mid-Day.
