BlackBerry Slashes Z10 Price to ₹17,990; Aims to Connect with Price-Conscious Indian Buyers

Canadian smartphone maker, BlackBerry has slashed the price of the touch-screen flagship Z10 to ₹17,990 to mark the 10^th anniversary of the company's foray into the Indian market.

It is the second such major price-cut by the company. Last September, Z10's price was reduced to ₹29,900 from ₹43,490.

"BlackBerry has a vast and loyal user base in India and we're keen to provide these consumers with the unique communication experience that BlackBerry 10 offers. This commemorative offer puts the BlackBerry Z10 at Rs 17,990 and will ensure users are able to enjoy the cutting edge experience of a full-touch device combined with a revolutionary operating system, all at an attractive price point," The Economic Times quoted Sunil Lalvani, MD of BlackBerry India. 

The company says that this deal is only valid for about 60 days starting on Wednesday (26 February).

By slashing price below ₹18,000, the company expects to shake things up in the lucrative mid-range segment ruled by the local vendors and market leader Samsung.

But is it too late? May be yes, because BlackBerry's Z10 is more than a year old and the Indian market is currently flooded with low-cost handsets with high-end specifications (example is the recently launched mid-range Motorola Moto G).

With so many options left for buyers, BlackBerry will have a tough time convincing shrewd Indian consumers that Z10 is a smart investment.

BlackBerry Z10 vs. Top Competition:

*Prices are subject to change without notice. #- worth taking a look

Key specifications of BlackBerry Z10: