As the year comes to a close, e-commerce giant Amazon has announced the best of Prime services, highlighting how the company's program has evolved and what Prime members loved this year the most.
Amazon's top products include OnePlus 6, which apparently made more than Rs 100 crore with just 10 minutes of going on sale earlier in the year. Also, Fire TV Stick too sold like hot cakes, as well. As far as the Prime video service is concerned, local original TV series such as Mirzapur and Breathe received good response from the public.
"We loved delivering smiles throughout the year, whether through blockbuster Prime originals like Mirzapur, exclusive launches of top products like OnePlus 6, latest songs and specially curated playlists on Prime Music, or through early access to our biggest Diwali sale. We are humbled by the tremendous response from members to their latest benefits- Prime Music and Prime Reading, and really believe that the simple all-inclusive Prime membership at Rs. 999 a year or Rs. 129 a month is truly the best deal in shopping and entertainment today.." Akshay Sahi, Director and Head of Prime, Amazon India, said in a statement.
Best of Prime 2018: Top Products
- Amazon Fire TV Stick, Madhur Pure and Hygienic Sugar, JBL In-Ear Headphones with Mic, Mi 10000mAH Power Bank, Haier 5.8 kg Fully-Automatic Top Loading Washing Machine and Mi LED TV 4C PRO (32") Android TV.
- The top product sold on Prime Day 2018 was Redmi Y2 Gold 32GB Smartphone.
- Among Exclusive Products launched on Prime Day, NesPlus became no. 1 in the gourmet section of grocery, selling 1 unit every 3 seconds.
Best of Prime 2018: Prime Video
One of the highlights of the Amazon Prime Video in 2018 was the company made the service available to six regional dialects such as Kannada, Tamil, Telugu, Marathi, Bengali and Hindi. Later in the year, Prime Video also introduced Hindi, Tamil and Telugu user interfaces which included navigation, browsing, and customer support, in a bid to offer a more localized experience to its customers.
- The three most binged Indian Prime Original series and the top Indian TV shows were Mirzapur, Comicstaan and Breathe.
- The top cities in India that streamed the most hours of Prime Video were Bangalore, Hyderabad, Mumbai, Delhi.
- The company also announced two most binged Prime Original series worldwide were Tom Clancy's Jack Ryan starring John Krasinski and Homecoming starring Julia Roberts.
- The company added that Amazon Prime original Inside Edge became the first Indian Show from the Video streaming industry to be nominated for the 2018 International Emmy Awards.
Best of Prime 2018: Prime Music
- The most streamed artist was Arijit Singh.
- The top three Amazon Prime Music curated playlists include Hot Right Now Hindi, Fresh Hindi and Hot Right Now Pop.
- The most streamed playlists in 2018 were - "Hot Right Now Pop" in English, "Hot Right Now Hindi" in Hindi, "Fresh Malayalam" in Malayalam, "Best of Ajay-Atul" in Marathi, "Hot Right Now Punjabi" in Punjabi, "Hot Right Now Tamil" in Tamil and "Fresh Telugu" in Telugu.
- Members' favourite albums included Sonu Ke Titu Ki Sweety, Veere Di Wedding and Dhadak.
- Members' favourite 2018 songs included Bom Diggy Diggy (from Sonu Ke Titu Ki Sweety), Tareefan (from Veere di Wedding) and Dil Chori (from Sonu Ke Titu Ki Sweety).
- The most streamed International artist was Imagine Dragons.
- The most requested song from 2018 on Prime Music via Alexa in India was 'Shape of You' by Ed Sheeran.
Best of Prime 2018: Prime Reading
- The top five most borrowed titles by Prime members in India include "Immortals of Meluha" (the Shiva Trilogy Book 1), "One Indian Girl", "Speed Reading: How to Double (or Triple) Your Reading Speed in Just 1 Hour", "Harry Potter and the Philosopher's Stone" and "Captain Marvel Vol. 1: Higher, Further, Faster, More."
- Immortals of Meluha (the Shiva Trilogy Book 1), was the most borrowed title in a single day on the first day Prime Reading launched in India.
- Members loved superheroes - two Marvel comics, "Captain Marvel Vol. 1: Higher, Further, Faster, More" and "Avengers vs. Thanos" were among the top 10 books borrowed on Prime Reading.
Best of Prime 2018: Prime Day
Over 200 exclusive new products were launched on Prime Day from top brands such as OnePlus, Nestlé NesPlus, Marks & Spencer, Bosch, HP, Acer, GAP, Asics and more available in India first to Prime members
- The top product sold on Prime Day 2018 was Redmi Y2 Gold 32GB Smartphone.
- Among exclusive products launched on Prime Day, NesPlus became no. 1 in the gourmet section of grocery, selling 1 unit every 3 seconds.
Best of Prime 2018: Exclusive Deals and Early Access to the Great Indian Festival
One of the perks of owning Prime membership is the exclusive access before the actual sale. Members get 12 hours of early access to the Great Indian Festival sale and other product launches.
- Xiaomi TVs sold out in less than 10 seconds during Prime Early Access for the Great Indian Festival this year.
Best of Prime 2018: Amazon Pay
- The most popular partner apps/sites were Swiggy, BookMyShow and Redbus.
- On partner apps/sites, 7 out of 10 Prime members came back every month and paid using Amazon Pay.
- Every third order placed using Amazon Pay on these partner merchants was by a Prime member
