Selling your car in the second hand market is a tricky affair. You have to advertise that the car selling is in good condition and clean pictures will invite enquiries. It is important to stand out against competition in the classifieds.
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Israel-based Eugene Romanovsky took the innovative classified advertisement strategy to the next level by creating a promo video for his 1996 Suzuki Vitara. Romanovsky created a two-minute video with visual effects that showcased his 20-year-old Vitara doing some amazing stunts not only on roads, but also underwater and even in space. The quality is so good that the video has left people spellbound.
The video starts with a description that the Vitara has been Romanovsky's best friend for over 10 years. The off-roading and vital specifications of his Vitara are explained in the first couple of shots. The screen then fills with dramatic shots showcasing Vitara in scenes of movies Jurassic Park and Mad Max: Fury Road, driving alongside dinosaurs and racing through the desert.
The excitement escalates when the rest of the video shows Vitara on Ice Mountain, on the ocean bed and moving to space like a rocket. Towards the end of the video, Romanovsky apologises with the caption "OK... Not really experienced all these things." The video ends with hashtag #BuyMyVitara.
The video shows everything that Vitara has probably never experienced so far, yet it has become viral for the creativity. Nearly 45 lakh views have been recorded for the video far on YouTube.
Romanovsky uploaded the video on April 12 and hence, we believe he must have sold his beloved friend by the time you watch the video.