Bajaj Pulsar RS 200 sale strategies to get fresh approach

It seems Bajaj Auto is looking to restructure the sales strategy of its Pulsar RS 200 in India to boost the sales. The Pulsar RS 200 is the Pune-based two-wheeler maker's offering in the 200cc segment.

A report of Bikewale claims that the sales of the Pulsar RS 200 have taken a hit in the country and the bike is currently not meeting the sales expectations of the company. It also adds that the dealers of the Pulsar RS 200 are also not accepting new stocks of the models due to poor demand. Bajaj will reportedly relook at the strategy of the Pulsar RS 200 and it may also consider launching new colours of the model to boost the sales. The report also said that Bajaj suspended the production of the Pulsar RS 200 as there is decline in demand.

The Pulsar RS 200 is powered by a 199.5cc single cylinder, 4 stroke and SOHC 4valve, liquid cooled engine, which is tuned to churn out 24.1bhp of power at 9,750rpm and 18.6Nm of torque at 8000rpm. The engine comes mated to a 6-speed transmission. Offered in two variants, the Pulsar RS 200 currently comes in three colours — yellow, red and black. The other features of the Pulsar RS 200 include twin projector headlamps, crystal LED tail lights, ABS and stubby exhaust, digital-analogue instrument cluster, split seats and clip-on handlebars.

Meanwhile, Bajaj is expected to launch its new Pulsar CS400 in the country by September this year. The bikes, which made its debut at the Auto Expo 2014, is currently in its testing phase and was caught on camera numerous times. Bajaj Pulsar CS400 will be powered by a single-cylinder, liquid cooled, 375cc engine derived from the KTM 390 Duke.