'Baahubali' Kerala Theatrical Rights Sold at Record Price

As expected, the pre-release business of upcoming Telugu flick "Baahubali" is creating records. As per latest reports, the theatrical and satellite rights of the movie in Kerala have been sold for a whopping amount.

The theatrical rights of "Baahubali" (Tamil and Malayalam) has been acquired by Global United Media after competing heavily with three other big bidders. Global United Media has earlier distributed Vikram's magnum opus movie "I" is record number of theatres in the state.

Trade analyst Shreedhar Pillai tweeted the details of the deal. 

#Baahubali -Kerala theatrical (Tamil & Mal) & satellite rights sold 4 a whopping, record price to Global United Media who distributed #I .

— Sreedhar Pillai (@sri50) March 13, 2015

#Baahubali - Kerala rights went 4 a record price as there were 4 big bidders. Finally Global United Media was picked 4 innovative marketing — Sreedhar Pillai (@sri50) March 13, 2015

"Baahubali" directed by SS Rajamouli is one of the most ambitious epic movies of Indian cinema. The movie made in two parts is expected to create records in terms of business and the first part of the movie is scheduled to hit screens by 15 May, 2015.

The movie is said to be made on a huge budget of ₹175 Crore and the pre-release business, as per some reports, has already surpassed ₹100 Crore. In terms of pre- release business, its Rajinikanth's "Robo" which stands at top with ₹ 140 Crore and whether "Baahubali" will reach this mark or not is something the industry is waiting to see.

The movie has a highly impressive star cast comprising Prabhas, Rana Duggubati, Anushka Shetty, Tamannaah, Sudeep, Satyaraj, Ramya Krishnan, Adivi Shesh, Nassar, Tanikella Bharani and Subburaj.

The big budget movie is being produced by Prasad Devineni, K Raghavendra Rao and Shobu Yarlagadda.