Asus ZenFone 3 devices launched along with ZenBook 3 and Transformer 3 Pro

06:18 pm: Asus also unveiled ZenBook 3 at Rs. 1,47,990, and Transformer 3 Pro at Rs. 1,44,990. They will be available at all major e-commerce sites like Flipkart, Amazon, Snapdeal, Asus exclusive stores and leading retail stores across India starting October.

06:15 pm: ZenFone 3 Deluxe, ZenFone 3 Ultra, and ZenFone 3 Laser will be available in all major e-commerce sites like Flipkart, Amazon, Snapdeal and leading retail stores across India in September.

06:10 pm: ZenFone 3 will available starting Aug. 17 at all major e-commerce sites like Flipkart, Amazon, Snapdeal and in chain store Sangeetha Mobiles. It will hit retail stores across India before the end of August.

06:02 pm: ZenFone 3 Laser with 4GB RAM and 32GB storage comes with a price tag of Rs. 18,999.

05:57 pm: ZenFone 3 with 5.2-inch display, 32GB internal memory, and 3GB RAM is priced at Rs. 21,999.

05:55 pm: ZenFone 3 generic model with a 5.5-inch display, 64GB storage and 3GB RAM is priced at Rs. 27,999.

05:50 pm: ZenFone 3 Ultra with 64GB storage and 4GB RAM is priced at Rs. 49,999.

05:40 pm: ZenFone 3 Deluxe comes in two variants. The Qualcomm Snapdragon 820+64GB internal memory+6GB RAM model is priced at Rs. 49,000 and the Qualcomm Snapdragon 821+256GB storage+6GB RAM comes with a price tag of Rs. 62,999.

4:53 pm: Live from Z3nvolution event in Delhi.

4:53 pm: At Z3nvolution event venue.

4:50 pm: At Z3nvolution event venue.

04:30 pm: Z3nvolution event venue.

04:23 pm: Zenfone 3 launch event about to start.

03:37 pm: The lowest variant of Zenfone 3 is expected to take on the likes of the Xiaomi Mi Max, Moto G4 Plus, and OnePlus X in the Indian market.

03:24 pm: One of the noticeable features of the Asus Zenfone 3 is its camera. The ZenFone 3 Deluxe and Ultra versions have a 23MP main camera, while the lowest model ZenFone 3 has a 16MP Sony IMX298 sensor with f/2.0 aperture.

02:59 pm: The Qualcomm Snapdragon 821 processor seen in the ZenFone 3 Deluxe is said to be faster and 10 percent more powerful than the Snapdragon 820 processor.

02:27 pm: Asus is expected to reveal pricing of the Zenfone 3 devices for Indian market. The handsets are likely to be priced between Rs. 15,000 and Rs. 35,000.

Taiwanese technology company Asus is all set to launch its devices from Zenfone 3 series. The ZenFone 3, ZenFone 3 Deluxe and ZenFone 3 Ultra were unveiled at the Computex 2016 event in May, but it is yet to be released in India.

The company is scheduled to launch its next-generation Zenfone 3 series at the "Z3nvolution" event in New Delhi. The event will lick off at 4:00 p.m. on Wednesday.

The ZenFone 3 Deluxe for the Indian market is said to be powered by a Qualcomm Snapdragon 821 SoC (System-on-Chip) compared to the Qualcomm Snapdragon 820 processor seen in the US version. Priced at $499 (around €448 / Rs. 33,600), it features an aluminium body, fingerprint sensor, and sports a 5.7-inch full HD super AMOLED display with 1,080x1,920 pixels (386 ppi pixel density).

Under the hood, it has an Android 6.0.1 Marshmallow- based Zen UI 3.0, a 64/128/256GB internal memory (expandable up to 256GB), a 4/6GB RAM, a 23MP primary camera with Sony IMX318 sensor, laser autofocus, Phase Detection Auto Focus, f/2.0 aperture, 4-axis OIS, 1/2.6" sensor size, 1 µm pixel size and dual-LED (dual tone) flash, an 8MP front-snapper with f/2.0 aperture, and a 3,000mAh battery.

The Asus ZenFone 3 Ultra has an aluminium body, a fingerprint sensor, and a 6.88-inch full HD touchscreen with 1,080x1,920 pixels (324 ppi pixel density). Priced at $479 (around €431/ Rs. 32,200), the device has a Qualcomm Snapdragon 652 processor, an Android 6.0.1 Marshmallow based ZenUI 3.0, a 32/64/128GB internal storage (expandable up to 256GB), and a 3/4GB RAM. It has a 23MP main camera with f/2.0 aperture, laser autofocus, OIS (4-axis), dual-LED (dual tone) flash, 1/2.6" sensor size and 1 µm pixel size, an 8MP front-snapper with f/2.0 aperture, and a 4,600mAh battery.

The Asus ZenFone 3 comes with features like a metal body and fingerprint sensor, and priced at $249 (around €224 / Rs. 16,800). It sports a 5.5-inch full HD super IPS LCD display with 1,080x1,920 pixels (401 ppi pixel density), powered by a 14nm FinFET process technology-based Snapdragon 625 SoC (System-on-Chip) processor, and runs Android 6.0.1 Marshmallow based ZenUI 3.0 operating system. It also has a 32/64GB internal memory (expandable up to 256GB), a 3/4GB RAM, a 16MP Sony IMX298 sensor with f/2.0 aperture, laser autofocus, OIS, dual-LED flash, an 8MP front-snapper with f/2.0 aperture, and a 3,000mAh battery.