Asus Releases Zenfone C Variant in India; Price, Specifications

Taiwanese PC maker Asus has reportedly released the new Zenfone C variant in India.

Asus Zenfone C is a variant of Zenfone 4 series, which was launched in Malaysia last month. Now, finally it has set foot in the subcontinent.

The only difference between the two is battery; Zenfone C model houses a 2100 mAh cell, whereas the Zenfone 4 ships with 1750 mAh battery

It sports 4.5-inch TFT LCD screen and ships with Android 4.4 KitKat (with Asus custom Zen UI), 1.2GHz Intel Atom SoC (System on Chip), 1GB RAM and an 8GB inbuilt memory.

On photography front, it packs 5.0-megapixel camera and a 0.3-megapixel (VGA) snapper for video chatting.

"Redefining the smartphone experience for consumers at affordable price points is the new Zenfone C. It incorporates the strategic features of the range like a sublime interface and seamless functionality that has already captured a sizeable portion of the tech-savvy market. Combining finely crafted design with ace performance; this is a pocket friendly device that makes for an incredible customer experience," said Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India.

Asus Zenfone C India price and availability details:

The company has confirmed that the new Zenfone C will be made available online exclusively on Flipkart for ₹5,999. Later on 15 February, it will be sold at exclusive Asus stores across India.

Competition:

The new Asus Zenfone C will be up against the popular Moto E, Moto G (Gen 1), Lava Iris X8, Huawei Honor Holly, Microsoft Lumia 535, Micromax Unite 2, Xolo One, and will also be competing with its siblings –Zenfone 5 and 4 series smartphones.

Key specifications of Asus Zenfone C: