Arya-Anushka's 'Irandam Ulagam' Trailer Goes Viral

The official trailer of Arya-Anushka's "Irandam Ulagam" ("Second World") has taken the internet by storm. [To watch the video, click here]

The trailer has grabbed more than two lakh hits till date and over 2,000 likes Since 4 August when it was released on YouTube.

Directed by Selvaraghavan, "Irandam Ulagam" is a fantasy thriller that has Arya and Anushka playing the leads. The two-minute and 35-second long video has some interesting special effects that would be a real treat for the audience.

The video begins with a question: "How far will you travel for love?" The film appears to show one story that spans two different worlds. The trailer has generated positive response from celebrities as well as film buffs.

Actor Dhanush, who has crooned for a song in "Irandam Ulagam", praised the director for his work. "Wow just saw irandaam ulagam trailer.proud of u my bro.the extend u go 2 achieve wat u believe in s an inspiration," Dhansuh tweeted on the micro-blogging site.

The trailer was released during the audio launch of the film on Sunday at Chennai's Sathyam Cinemas.

Several prominent members from the film industry including Suriya, Maniratnam, Vairamuthu, KV Anand as well as the film's crew attended the event. Music composer Harris Jayaraj has worked on the film's soundtrack. There are six tracks as well as one theme song in the film.

Speaking at the audio launch, director Selvaraghavan raised concern over the Tamil cinema industry for not being open to creative films. "In the last few years, Tamil cinema has witnessed maximum number of comedy films. Today, producers are keen to invest in dark comedy and sex comedy over other genres. I feel we are going through a dark period and I wish it changes soon," Selvaraghavan told reporters on Sunday.

However, Selva expressed happiness over PVP cinema, the production house which is supporting his big budget film. "We need more producers like PVP to support different films. I'm glad that they backed my project and I'm confident that I won't let them down," he said.

"Irandam Ulagam" is all set to hit theatres in September.