Lava Misses 25 August Launch of Iris Pro Series Smartphone, Posts New Features

Indian smartphone maker Lava Mobiles which was supposed to launch its new generation Iris Pro smartphone on Sunday (25 August) has instead revealed a few features of the upcoming device.

The company has posted a crossword puzzle on its official website with key features of Iris Pro hid inside it. This marketing gimmick fell flat and failed to incite any excitement, in comparison to the level rival Micromax had done. It revealed only three specifications - Android Jelly Bean OS, Bluetooth and Wi-Fi features, which are available in pretty much all smartphones in the market.

Many fans vented their anger on the company's official Facebook page for Lava's failure to keep up its promise. Earlier this month, when the Indian company began airing its Iris Pro ads on TV, it garnered attention for its Apple iPhone look-alike design frame and got projected as a contender to the popular metal-clad Micromax Canvas 4.

Lava has confirmed that Iris Pro will come with HD 720p display, quad-core processor with CPU speed of 1.2GHz. Going by the TV ad, we can also see a dual LED flash on the rear side, and there are hints that Iris Pro would also come with gesture control-based features.

Even though Lava Mobile missed its Iris Pro launch, its sister company Xolo kept true to its promise of launching its Q1000S smartphone on Saturday (24 August). It comes with a super slim body measuring just 6.98 mm and boasts of a 5.0-inch HD IPS display and quad-core processor for a price-tag of ₹18,999.

Key specifications of Xolo Q1000S: