Apple is set to create a brand new London headquarters at Battersea Power Station, it was revealed on 28 September.
Roughly 1,400 staff are expected to move into the new Apple campus at the former electricity generator. The site is being restored after more than 30 years of neglect and Apple employees are set to occupy all six floors of office space in the Thames-side location.
Apple is set to open the new building in 2021 and it will be one of its biggest headquarters outside of the US. However, Apples main Europe headquarters will remain in Cork, Ireland, where some 4,000 people are employed.
A spokesperson for Apple said: This is a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighbourhood rich with history.
The move is said to have come as a relief amid concerns about reducing foreign investment in the development zone on Londons south bank. Apple has expressed delight over moving to one of the citys best-known landmarks in a deal which has taken roughly one year to negotiate.
Mayor of London Sadiq Khan has also hailed the deal, saying: I am delighted that Apple is moving into Battersea Power Station, helping to generate new jobs and economic prosperity for Londoners. It is a further sign that London is open to the biggest brands in the world and the leading city for trade and investment.
Apple will lease roughly 500,000sq ft of office space at Battersea Power Station, almost 40% of the total space within the development. Londoners have been quick to comment on the deal, with Battersea Power Station trending across the city soon after the news broke.
IBTimes UK rounds up some of the mixed responses to the new Apple HQ.
Excitement...
Others were disappointed...
Some had other plans for Battersea Power Station...
Many were quick to comment on Apples taxes...
Some joked about Apples battery life...
Brexit was also thrown into the discussion...