Apple Prepping Ultra HD Television Named iTV: Report

Tech titan Apple Inc is reportedly foraying into the television market, says latest report.

A DigiTmes report which cited the source in industry supply chain said the iPhone maker is working on an Ultra HD TV with 3,840x2,160 pixel resolution and likely to release the device towards the end of 2013. Apple is said to be in talks with Foxconn on this matter.

"According to the sources, Apple and manufacturing partner Foxconn have been discussing the mass production of UHDTVs for "quite some time," but the Cupertino company is said to be looking for a reliable panel supplier. The publication noted that most firms capable of building the high-resolution displays will already be at near full capacity in 2013 to satiate demand from Chinese vendors," the report said.

The television, which is rumoured to be named iTV will also feature voice and motion controls along with internet connectivity, the report added.

Apple is reportedly looking for new suppliers as the current suppliers are more focused on iPhone and iPad components.

"While Apple's own display suppliers are capable of producing panels for a standalone television, they are reportedly focused on making components for the iPhone, iPad and iPad mini. LG Display will likely be able to mass produce the necessary panel sizes by the second half of 2013. This means a 4K iTV could launch by year's end, the sources say, but is more likely to happen in early 2014," the report added.

Apple's television has been rumoured for a quite long time. Keeping in line with its long-time policy of utmost secrecy, Apple is yet to reveal anything about its venture into the television segment.