The Indian arm of technology giant Apple has reportedly launched buy-back and EMI (Easy Monthly Installment) schemes for iPhone 5C and iPhone 5S.
Prospective buyers, planning to trade-in their old smartphone (has to be in working condition), can get up to ₹5,000 discount on the plastic-based iPhone 5C.
Apart from the buy-back deal, consumers can also avail EMI benefits with an initial down payment of ₹9,990 for the 16GB model and ₹21,590 for the 32GB variant respectively. The rest of the amount can be paid in installments of ₹3,150 per month, totaling nine months. [Standard Chartered credit card users are entitled for additional ₹1,500 cash-back]
On the other hand, Apple has introduced an EMI scheme for the premium model iPhone 5S (on all storage variants). Consumers can get their hands on the new Apple handset with just a partial payment of ₹9,990 (16GB), ₹18,990 (32GB) and ₹27,990 (64GB) respectively. The rest of the money can be paid in installments of ₹5,100 per month (totaling nine months), reported BGR India.
This kind of marketing exercise is not new in the Indian smartphone business arena. Apple, Samsung, Nokia and other MNC brands have done this the past, especially during festival seasons.
Last month, Apple ran a similar campaign as the company re-launched the 2010 model iPhone 4 for ₹22,900 and slashed prices of its 2012 iPad Mini (16GB) to ₹16,901.
Key specifications of Apple iPhone 5S and iPhone 5C:
Model |
Apple iPhone 5S |
Apple iPhone 5C |
Display |
4.0-inch widescreen retina display with 1136x640p resolutions having pixel density having 326 ppi (pixels per inch) |
4.0-inch widescreen retina display with 1136x640p resolutions having pixel density having 326 ppi (pixels per inch) |
OS |
iOS 7 |
iOS 7 |
Processor |
Next generation 64-bit Apple A7 processor (up to twice faster than the previous generation chipset), and M7 motion co-processor |
Dual-core Apple A6 processor |
Storage |
16GB, 32GB and 64GB |
16GB and 32GB |
Camera |
8.0-megapixel camera with Dual-LED flash support called as True Tone, f/2.2 aperture, full HD video recording, 3X zoom Front: 1.2-megapixel camera, HD 720p video recording |
Main: 8.0-megapixel camera with LED flash support, full HD video recording, f/2.4 aperture, 3X zoom Front:1.2-megapixel camera, HD 720p video recording, |
Battery |
Talk time: up to 10 hours (3G) Standby time: close to 250 hours |
Talk time: up to 10 hours (3G) Standby time: close to 250 hours |
Network |
3G and 4G-LTE (in select markets) |
3G and 4G-LTE (in select markets) |
Add-ons |
Finger-print scanner on Home button, improved voice-search feature Siri, NFC, Wi-Fi (802.11 a/b/g/n, 2.4GHz & 5GHz), Bluetooth v4.0,A-GPS, GLONASS, digital compass |
Siri, Wi-Fi (802.11 a/b/g/n , 2.4GHz & 5GHz ), Bluetooth v4.0, A-GPS, GLONASS, digital compass tough plastic polycarbonate shell with multiple colour options, 3.5 mm audio port, lightning port |
Dimensions |
123.8 x 58.6 x 7.6 mm |
124.4 x 59.2 x 8.97 mm |
Weight |
112 g |
132 g |
Colour options |
Gold, Silver and Space Grey |
Will come in White, Blue, Pink, Yellow and Green |
Price [without discounts] |
16GB-₹53,500, 32GB-₹62,500 and 64GB- ₹71,500 |
16GB-₹41,900 and 32GB-₹53,500 |