America's Next Top Model has found a new home in VH1, and the Season 23 premiere will kick off on Monday, December 12 with Tyra Banks stepping into the role of a guest mentor and Rita Ora taking up the role of the show's host.
The premiere is titled Business, Brand, Boss and it will see 28 aspiring models coming to New York City to try their luck as a supermodel. The contestants will be judged on their entrepreneurial as well as branding skills.
"What I hope the girls learn is how to be a 25-year-old boss — like me," Ora was quoted as saying by Variety. "I know how to sell, I know how to create a brand, and I know how to have multiple business ventures. I'm here representing a 360 overall."
The participants are a diverse mix including a transgender woman and a queer model along with black, Asian and Caucasian models. The winner of the competition will be awarded a $100,000 cash prize, a Rimmel London cosmetics commercial and a fashion spread in Paper Magazine. There will also be a one-year talent deal with VH1.
The reality show has brought in a lot of changes after it shifted from the CW to VH1. But the format remains more or less the same, with the models having to go through catwalk and photoshoot challenges. Spoilers from the show also hint at a lot of drama and tears as the challenges get tough.
Live stream the Cycle 23 premiere by clicking here.
America's Next Top Model Cycle 23 will be judged by plus-sized model Ashley Graham, celebrity stylist Law Roach and Paper Magazine's Drew Elliott.
The synopsis for the first episode, Business, Brand, Boss, reads: "A group of 28 aspiring models come to compete in their first challenge, and attend a VIP industry event, where fourteen of them will move on."
