Stylish star Allu Arjun's next movie, titled "DJ" aka "Duvvada Jagannadham" (Jagannatham), was launched at a grand opening ceremony held in Hyderabad on Monday, Aug. 29.

"DJ" is written and directed by Harish Shankar of "Gabbar Singh" fame, and produced by Dil Raju under his banner Sri Venkateswara Creations (SVC). The producer revealed the title and logo of the movie on Sunday. Besides posting the photo, he tweeted: "Here we go !!! Our film with @alluarjun and @harish2you is titled DJ - Duvvada Jagannadham #DJShootBegins."

Dil Raju had also confirmed the details about the opening ceremony of "DJ" on the official Twitter handle of SVC. The producer tweeted: "Our film with Stylish Star @alluarjun and @harish2you will be formally launched tomorrow. #AA17 is #SVC25."

The opening ceremony of "DJ" was held at Venkateshwara Temple in Film Nagar, Hyderabad. Bunny's father Allu Aravind was the chief guest on the occasion of the muhurat of the movie. The boss of Geetha Arts clapped the board and kick-started its shooting. G Sriniwasa Kumar, PRO for mega family, posted a couple of photos and tweeted: "#AlluAravind garu given clap to @alluarjun #DuvvadaJagannadham #DJShootBegins."

Noted filmmaker Shyam Prasad Reddy was seen switching on the camera, while director VV Vinayak directed the first shot of the movie. Both director Harish Shankar and producer Dil Raju were seen bonding with producer Allu Aravind and other guests at the launch of "DJ," which was attended by many other celebs from the Telugu film industry.

Soon after the launch, the hashtag #DJShootBegins started trending on Twitter, with many mega family fans circulating videos and photos of the muhurat of the movie.

Here are some videos and pictures of the opening ceremony of the Allu Arjun-starrer movie.