Here is the first look of Ajith's Vivegam aka Thala 57
Take a look at the first look of Ajith's Vivegam aka Thala 57.PR Handout

May 1 holds a special place for Ajith's fans as it is his birthday. Unlike his contemporaries, we do not see the actor celebrating the day in public or with fans. In fact, the actor does not even use the opportunity to win hearts of fans by doing charity on his special day. So, what makes him so special?

No boosting business

When was the last time Ajith spoke about his film? We live in a time when nothing sells without a proper publicity strategy. Stars like Aamir Khan and Salman Khan will go all out to market their films. In fact, Rajinikanth is not an exception. But here is a man, who believes that good work should talk for itself. He does not like to publicise his films and has kept himself away from promoting his movies for years now. This, undoubtedly, is a unique quality of the Mankatha star.

Use his name to gain instant popularity

Often we come across statements like 'I am a fan of Ajith' from celebs. Well, there is a popular belief in Kollywood that any budding actor, who wants free publicity, should mention Ajith's name in interviews to get instant popularity. Yes, the fans of Thala trend the name of the celebrity, whoever say good words about the icon. If it is not enough, there are instances in which people have praised the actor on Twitter to get more followers.

References

In the last couple of years, there have been over 100 movies which had references to Ajith. A mere mentioning of the actor in any form will drive the audience crazy in theatres. So, many filmmakers intentionally use Thala's dialogues, name and photos to win viewers' hearts. The interesting part of the story is that his name is used more than Rajinikanth these days and this defines his increasing popularity among fans.

Increasing popularity with age

It is an industry where every actor tries to hide his age and show that he is young. They consciously avoid any signs of ageing. But here is Ajith, who was not bothered about his real self. He is happy to display his grey hair. Yet it has not impacted his market, rather earned him the name - George Clooney of South India. His salt-and-pepper look is a craze among fans.