Aishwarya Rai Bachchan launches Longines boutique in Bengaluru

Aishwarya Rai Bachchan flew down to Bengaluru on Thursday, December 20, for the inauguration of new Longines Boutique and the presentation of the new model of The Longines Master Collection.

Dressed in bright blue and black ensemble, Aishwarya Rai Bachchan was the cynosure of all eyes. "I have been part of the Longines family for an elegant 18 years now, and I continue to feel a sense of pride and honour every time I inaugurate a new boutique from the brand. This one is special since it is a first in this beautiful city of Gardens, Bengaluru," Aishwarya Rai Bachchan said in a press release.

"I have always felt a sense of home here and have loved visiting this city. I think the mall will provide the brand with the right environment, imperative for growth," she added.

The Longines Master Collection is the perfect contemporary illustration of this concept, as demonstrated by the success of this collection since its launch in 2005. 

Today, Longines is presenting new pieces in which coloured dials take centre stage. These grey and blue models add a new variation to the rich array of models offered in The Longines Master Collection.

This year, Longines launched two editions: one in grey and the other in blue. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection. The sunray blue or sunray grey dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. The grey models, as well as the men's blue model, are available with an alligator watch strap of the same colour as the dial for total harmony.