Mumbai, Jan 8 (ANI): The face of the international fashion brand, L'Oreal Paris, Aishwarya Rai Bachchan, launched the beauty label's new line of bold lip shades "Collection Star Pure Reds Lipsticks" in Mumbai. The exquisite collection comprises seven matte shades of red. The former Miss World, who's never been scared of experimenting with makeup said a bright lip shade is all that one needs to get that perfect look. The new collection has been handpicked by seven brand ambassadors of the beauty brand including Aishwarya Rai, Sonam Kapoor and Frieda Pinto.