Actress Aishwarya Rai Bachchan, who is the brand ambassador of L'Oreal Paris, Wednesday launched the beauty brand's 'Collection Star Pure Reds Lipsticks'. The signature collection of seven matte shades were chosen by seven L'Oreal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively. The seven shades are priced at Rs.995 and are available across all modern trade outlets.