After Akshay's 'Rustom,' Sonakshi's 'Akira' trailer to be attached to Salman's 'Sultan'

Salman Khan's Eid releases have become a hot trend in the film industry and not only the makers of his films, but other filmmakers also try to cash in on the actor's popularity. Thus, trailers of several big films are attached with Salman's Eid releases and this year is no different.

Salman's "Sultan" releases this Eid (July 6) worldwide and the trailer of Sonakshi Sinha's "Akira" will be attached to it. A spokesperson of Sonakshi confirmed to International Business Times India that the trailer of "'Akira is getting attached to Salman's 'Sultan.'"

The trailer will be unveiled online on July 4 and the theatrical print will be attached with "Sultan."

"Akira," directed by AR Murugadoss, is a remake of Tamil movie "Mouna Guru" (2011). The film is a thriller drama starring Sonakshi, Konkana Sen Sharma and Amit Sadh in pivotal roles and for the first time director Anurag Kashyap will be seen in a negative role. The makers recently released the first official poster of "Akira," which received good response.

The Sonakshi-starrer thriller drama is slated for a Sept. 23 release.

Meanwhile, apart from "Akira," the trailer of Akshay Kumar's "Rustom" will also be attached to Salman's "Sultan." The trailer of "Rustom" was unveiled online on Thursday, June 30, but a theatrical version will be attached with "Sultan."

"The co-producers of 'Rustom' â€” Essel Vision, Cape of Good Films and KriArj Entertainment — are putting all their clout behind this deal. Sultan is expected to get a humongous opening and that would mean more eyeballs for their trailer. It's a fab marketing idea," DNA quoted a source as saying.

"While the Rustom marketing team won't be able to get the trailer across all theatres due to the YRF restrictions, a deal is being struck between the PVR chain of theatres and them. Akshay is currently on holiday and won't return before July 6 (when Sultan releases), so three versions of the trailer had been sent to him for approval last week. One trailer will release tomorrow (June 30) while the theatrical one will be among the other two," the source added.