Jewellery brands in India have always signed top Bollywood actresses like Aishwarya Rai Bachchan, Sushmita Sen, Hema Malini, Sonam Kapoor and many others to represent them.
The latest celebrity to join the league of endorsing a jewellery brand is Bollywood diva Kareena Kapoor Khan. Malabar Gold & Diamonds have signed in Kareena as the new brand ambassador of the group.
"The epitome of beauty and style, the symbol of contemporary India and emerging youth, we are happy to announce Kareena Kapoor as the new Brand Ambassador of Malabar Gold & Diamonds. Her presence in our communication will enhance our brand equity and will help us to move seamlessly into the northern Indian market which is our focus for the coming years," MP Ahammed, Chairman of Malabar Group, said.
Malabar Gold & Diamonds is opening around 40 showrooms across the country in the coming months. The group will open its first showroom in Mumbai on 7 April.
The next showroom will be opened in Rajkot, Gujarat, on 14 April. By mid-year, the group will open outlets in three other cities - Jaipur, Ahmedabad and Gurgaon.
The company is planning to open a total of 100 showrooms across the country this year.
Kareena is apparently very fond of the brand and is very happy to be associated with it.
"It is my pleasure to be the face of such a prestigious brand that has become synonymous with style, design, beauty and trust. I am immensely happy to be associated with Malabar Gold & Diamonds," the actress said.
Bollywood Dream Girl Hema Malini was the brand ambassador of the group for two years.
