Malayalam movie Aanandam, directed by Ganesh Raj and produced by Vineeth Sreenivasan, is set to hit the screens in Kerala on Friday, October 21. The campus entertainer stars seven newcomers -- Thomas Mathew, Anu Antony, Arun Kurian, Siddhi Mahajankatti, Roshan Mathew, Anarkali Marikar and Vishak Nair -- in the lead roles.
Check Aanandam live review || Meet the lead characters of Aanandam
Check out five reasons to watch Aanandam:
Campus movie
Stories based on college campus have always worked wonders in Malayalam, and it is evident from the reception that movies Niram, Nammal, Seniors, Mazhayethum Munpe, Chocolate, Classmates and Premam, among many others, received from the Kerala audience. These movies still remain evergreen and have rocked the box office in the state. Thus, Aanandam is also expected to satisfy the movie-goers as it also belongs to the same genre narrating the life of students of an engineering college in Kerala.
Vineeth Sreenivasan's production
Vineeth Sreenivasan has proved to be an all-rounder in Malayalam as a successful singer, composer, actor and director. With Aanandam, the filmmaker has stepped into the field of movie production by bankrolling the campus entertainer under his home banner Habit of Life. Vineeth's confidence in taking up Aanandam as his debut production venture proves that the audience can expect it to be a good movie as all the directorial ventures of Vineeth have always turned out blockbusters in Malayalam, be it Thattathin Marayathu or Oru Vadakkan Selfie or Jacobinte Swargarajyam.
Also check: What makes Vineeth Sreenivasan's Aanandam starring newcomers special?
Movie with debutants
Aanandam doesn't have any superstar, instead the team comprises of newcomers among the cast and crew. The movie stars seven debutants in the lead roles. The freshness in their performance and the complete dedication of the young crew members are expected to make the movie a successful entertainer at the box office.
A movie for engineering students
Since Aanandam is based on engineering students of a college, the makers of the movie consider the younger generation as the prime target of the entertainer. The movie, based on friendship and love, narrates the incidents that happen during a four-day tour. The director has promised that the students can easily connect to the movie with their own college life.
Pre-release hype
Despite the absence of big stars, Aanandam has been making headlines since it started rolling. It is evident that the audience are impressed with the trailer and the songs of the campus entertainer that show the realistic performance of the newcomers. The cast and crew of the movie have been promoting it in almost all the professional colleges in the state.
The movie will be released in 73 screens in Kerala on October 21 by Lal Jose Films. It is scheduled to hit screens outside Kerala next week with English subtitles.
Check the full theatre list here:
