Snapdeal, the e-commerce firm endorsed by Aamir Khan, distanced itself from the actor in the wake of his controversial comments, saying they were made by him in his "personal capacity."

The actor, who is facing flak for his controversial comments on the ongoing intolerance debate in India, was trolled heavily on Twitter, with some saying they uninstalled the Snapdeal app, putting the e-commerce firm in an embarassing position.

On Wednesday, the company came out with an official statement on the issue.

"Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India. Everyday we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India," it said.

It is pertinent to note here that the actor also appears prominently in the country's tourism campaign "Incredible India".

Both the BJP and its saffron ally, the Shiv Sena, have hit out at the actor, with the Sena asking him to go to Pakistan if he felt insecure in India.

BJP members P Muralidhar Rao and spokesperson GVL Narasimha Rao reacted on expected lines.

Unfortunate that #AamirKhan is patronising a clique trying to build up a malicious campaign against the NDA govt.

— P Muralidhar Rao (@PMuralidharRao) November 24, 2015

#AamirKhan Which other country could have suffered likes of Sonia Gandhi & Rahul Gandhi. That alone demonstrates highest level of tolerance.

— GVL Narasimha Rao (@GVLNRAO) November 24, 2015

Prominent Congress supporter Tehseen Poonawalla voiced concern that the Narendra Modi government may stop using him for tourism promotion as a result of the raging controversy.

I'm told that there is a proposal to drop #AamirKhan from the #IncredibleIndia promotions !

— Tehseen Poonawalla (@tehseenp) November 24, 2015

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