With less than two weeks for its release, the makers of upcoming movie Aadai are leaving no stone unturned to create a right buzz before the sees the light of the day in multiple languages.The promotional activities have got a boost on Saturday, 6 July with the release of the film's trailer. [Crawl down to watch the trailer]
While the teaser was unveiled by Bollywood filmmaker Karan Johar, the trailer was released by leading director-actor Anurag Kashyap. "So proud to be releasing the trailer of Aadai . Makes me want to watch the film and more than that waiting to see the reaction of the purists . All the best team Aadai #AadaiTrailer. [sic]" he tweeted.
Going by the trailer, Amala Paul plays the tomboy role. From riding a bike to boozing with the male friends, she does everything that girls hesitate to do in a patriarchal society. The clip projects random scenes from the film to construct a intriguing trailer.
What we understand from the clip is that Amala and TV anchor Ramya Subramaniam work in a same place. They love parties, but something ruins their lives. Amala dons a few avatars including that of a joker. So, is she seeking a revenge? We will be known once the film hits the screens.
The trailer stands different from the intense teaser.
The teaser of Aadai had stunned the fans with its simple yet powerful presentation. Amala Paul's nude scene had come as a shock, while also winning appreciation for her courage to do such a bold scene.
In fact, Aadai has piqued interest of the viewers from the day the film was launched. It was once again, Amala Paul's battered and bruised avatar with tissues papers covering her modesty in the first look which hogged the limelight.
The movie has a strong message to the society and Amala Paul is the vehicle to convey it to the people. Presumably, it deals about a rape victim and tries to expose the misogyny in the society.
Viji Subramaniyan-produced film has popular TV anchor Ramya Subramaniam doing an important role. Rathna Kumar has directed the film, which has Oorka's music, Vijay Karthik Kannan's cinematography and Shafique Mohammed Ali's editing.