About 60 million women in India use internet in their everyday life, a recent study by Google India revealed.
The study has found out that 150 million Indians use internet, out of which 40 percent are women.
"Around 60 million women in India are now online and use the Internet to manage their day-to-day life. With easy access to internet at homes, cyber cafes, offices and growing adoption of smart phones, internet is being used by women for a variety of things," Google India VP and Managing Director Rajan Anandan told news agency PTI.
These women are younger and well-heeled which indicates that they belong mostly to urban cities of the country. Their online activity had emails and social networking sites on the top searches. Music, educational content, jobs, videos and news followed their list of interest.
Google India conducted the study along with TNS Australia. Their data showed internet influence on half of these women was highest for skin care (72 percent), baby care (69 percent) and hair care (65 percent) product categories.
The queries made from mobile phones accounted for almost 25% of the total queries made in these categories.
Zara, Ray Ban and Victoria's Secret were among the most searched international apparel brands, while Fastrack, Tanishq and Fabindia were the most searched Indian brands. The most searched hair care brands were Loreal, Livon and TREsemme.
"The top generic searches and most searched brands reflect that women are heavily engaged on the Internet and are using it to do online research before deciding on their final purchase for categories like skin, hair and baby care products," Anandan tld PTI.
