Nani's "Bhale Bhale Magadivoy" (BBM) has hit rock bottom with its screen count reduced to just one at the US box office in its sixth week. It has failed to beat the record of Pawan Kalyan's "Attarintiki Daredi".
"Bhale Bhale Magadivoy" released in 113 cinema halls in the country on 4 September and debuted with a wonderful response at ticket counters on its opening day. The word of mouth took its business upwards in the following days. The Nani and Lavanya starrer grossed $697,012 (Rs 4.66 crore) from 90 screens at the US box office in the first weekend.
Besides losing out on screen count, "Bhale Bhale Magadivoy" clashed with big-ticket Indian movies such as "Welcome Back", "Hero", "Katti Batti", "Kis Kisko Pyaar Karoon", "Singh Is Bling", "Puli" and "Talvar" in the following weeks. To be fair, the film remained stronger and rock-steady at the ticket counters.
What surprised many in the industry is "Bhale Bhale Magadivoy" performed better than all the much-hyped and highly-promoted big ticket movies in the country. The movie shattered the life-time business records of blockbuster Telugu films such as "Manam", "Aagadu", "Seethamma Vakitlo Sirimalle Chettu", "Son of Satyamurthy", "Baadshah" and "Race Gurram".
With its collection reaching $1,412,819 in the fourth weekend, "Bhale Bhale Magadivoy" became the fourth all-time highest grosser after "Baahubali", "Srimanthudu" and "Attarintiki Daredi". Some in the industry had predicted that the Maruthi Dasari-directed film will break the record of "Attarintiki Daredi", which has grossed $1,522,734 at the US box office in its life time.
But "Bhale Bhale Magadivoy" had a steep decline in its collection with its screen count reduced to five in its fifth week and to one in its sixth week from which it collected $509 in its sixth weekend. Its 38-day US gross total stands at $1,426,527 (Rs 9.24 crore). With this, the film will not be able to beat the record of "Attarintiki Daredi".
