'Nannaku Prematho' success gets record price for Jr NTR's 'Janatha Garage' theatrical rights

The theatrical rights of Junior NTR's next movie "Janatha Garage" have reportedly been sold for record prices much before the beginning of its shooting. Experts call it the effect of the success of his recent release "Nannaku Prematho".

"Janatha Garage" is an action film and its pre-production work started in Hyderabad on 25 October, 2015. Its formal shooting is expected to begin from 9 February, 2016. Junior NTR, who is basking in on the success of "Nannaku Prematho", will join the film unit very soon. Its producers have plans to wrap up its shooting fast and release it in theatres on 12 August, 2016.

The buzz in the industry is the makers of "Janatha Garage" have sold the distribution and Tamil dubbing rights of the movie a week before the beginning of its filming. The flick has fetched Rs 65 crore from the sale of its worldwide theatrical rights and the producers are yet to ink the deal of the other rights, according to 123Telugu.

"Nannaku Prematho" had earned Rs 51.50 crore from the sale of its global distribution rights, and that was the highest price for a Junior NTR film. Now, "Janatha Garage" has beaten the record of the Sukumar-directed family drama. While some in the industry are surprised by the reports, others think the huge success of "Nannaku Prematho" is the reason behind the record prices.

"Nannaku Prematho" has collected around Rs 80 crore gross at the box office in two weeks, and is running well in its third week. The movie has fetched Rs 50+ crore to its distributors. With its collection crossing $2 million, the film has become the third-highest grosser among Telugu movies at the US box office. It has become the highest grosser for Junior NTR.

Koratala Siva will direct "Janatha Garage", produced by Naveen Yerneni, Y Ravi Shankar, and CV Mohan under their banner Mythri Movie Makers. This producer-director combo has worked in "Srimanthudu", which became the second-highest grosser of all time among Telugu films. Their association with the film is another reason for the increase in the prices of its distribution rights.

Junior NTR will be seen romancing Samantha and Nithya Menen in "Janatha Garage". Malayalam superstar Mohanlal has been roped in to play an important role in the movie, which features Malayalam actor Unni Mukundan in a negative role. Mohanlal's casting has also added to the hype around and expectations from the film.