'Brahmotsavam' pre-release business: Mahesh Babu-starrer fetches 2nd highest price of 2016 after 'Sardaar Gabbar Singh'

"Brahmotsavam" has done superb pre-release business and earned decent table profits for its producers. But the Mahesh Babu starrer has failed to beat the record of Pawan Kalyan's "Sardar Gabbaar Singh."

"Brahmotsavam" is one of the most-talked about and much-awaited Telugu movies of 2016. The movie brings back Mahesh Babu and director Srikanth Addala together after "Seethamma Vakitlo Sirimalle Chettu" (SVSC). The huge success of their first combo movie has raised expectations about their latest film, which has made it to headlines several times for all good reasons.

Like "SVSC," "Brahmotsavam" is also a family drama and its promos have impressed the viewers. Its ensemble cast and rich and colourful production values have soared the audience's curiosity sky high. The hype surrounding the film had created a huge demand for its distribution, music and satellite rights and several leading studios were in a race to bag its various rights.

With "Brahmotsavam" set to hit screens on May 20, its makers have already sealed the deals for all the rights of the movie, which has reportedly fetched Rs. 90 crore in its pre-release business. The movie has reportedly been made with a whopping budget of Rs. 75 crore and it has earned a profit of Rs. 15 crore to its producers before its release.

Pawan Kalyan's "Sardaar Gabbar Singh" has earned Rs. 108.20 crore for its producers in its pre-release business and it has been the highest price for the rights of a Telugu film in 2016. Now, the rights of "Brahmotsavam" have fetched the second highest price of the year. Here are the price details of both the movies. These numbers are based on various reports and they may vary from actual.

[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]